Choose an existing product’s packaging that lacks both aesthetic appeal and functionality. Redesign this packaging to solve functionality and design problems. 
Rice has the second highest grain production rate and is the most widely consumed subsidized food worldwide. However; rice is packaged in non-resealable plastic bags that are easily ripped and damaged - making storage a hassle and decreasing the shelf life significantly. Packaged in a recyclable tube with a lid that functions as a duel purpose measuring cup, ABIO rice offers a more eco-friendly and convenient alternative for buyers. 
Winner 2014 Gold Regional ADDY
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